Clubhouse South
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About

Built by operators who sit at the table.

Clubhouse South is a private operators collective for the business behind sports, built around trusted relationships, intimate gatherings, shared intelligence, and select investment opportunities.

The business of sports has never been louder. Capital is flooding in, valuations are climbing, and everyone wants a seat: more funds, more headlines, more platforms, more noise. In an ecosystem this crowded and this fragmented, access has become easy and quality has become more difficult to find. The hard part is no longer getting in the room. It's knowing whose word to trust once you're there.

We built Clubhouse South for the opposite reason most groups get built. Not to add another room, but to filter one: a deliberately small circle of high-agency operators who value discretion, judgment, and the kind of relationships that actually move things. Membership is selective by design, and not everyone who wants in belongs in. That filter is the product.

We also believe in something the market is only now rediscovering: presence. As the world drifts further into screens and scale, the highest-value conversations are moving back to where they've always belonged: in person, off the record, face to face. Clubhouse South is built around that conviction, in settings designed for real connection rather than volume.

This is not another networking group, dinner series, or event calendar. It's a standard, and a place to belong for the people building the business behind sports.

Meet Our Founders

Pete Stubbs, Co-Founder of Clubhouse South
CEO & CO-FOUNDER

Pete Stubbs

Pete is Vice President of Corporate Strategy and Partnerships at PlayersTV, the athlete-owned media and production network backed and partnered with 70+ professional athletes and built around sports, entertainment, culture, and athlete-led content. He brings a mix of capital markets, strategic partnerships, media, and company-building experience.

Before PlayersTV, Pete helped build the partnerships function at DealMaker, a capital markets technology platform powering $2.5B+ in capital raised for growth companies, brands, and communities, working across founders, institutional investors, deal partners, advisors, agencies, and strategic partners to help companies raise capital directly from their audiences. He also led the rollout of DealMaker's sports vertical, DealMaker Sports, extending the platform's capital-raising model into the sports asset class.

At PlayersTV, Pete now focuses on corporate strategy, strategic partnerships, capital strategy, distribution, and growth, driving the M&A, alliances, and capital initiatives that expand revenue, scale distribution, and build lasting enterprise value.

As CEO of Clubhouse South, Pete oversees general operations, member experience and activation, and brand. A relationship builder through and through, he brings the capital-markets fluency and partnership instincts to turn strategy into meaningful transactions and outcomes.

Michael Flatley, Co-Founder of Clubhouse South
CIO & CO-FOUNDER

Michael Flatley

Mike leads Farther Edge, the sports and entertainment division of Farther, and runs Flatley Private Wealth here in Charleston. He brings nearly two decades of institutional wealth management and portfolio strategy experience to athletes, entertainers, executives, and the people building around them.

Before Farther, Mike managed the largest book of business in Deutsche Bank's Private Bank Americas division, overseeing roughly $3 billion in client assets, and later served as a Senior Equity Portfolio Manager for a $1 billion advisory team at Merrill Lynch.

At Farther, Mike now builds AI-driven equity strategies, direct indexing solutions, and tax-aware custom portfolios for high-net-worth clients. He is also NSBC NIL certified, giving him a strong understanding of where athlete business, wealth, and opportunity are heading.

As CIO of Clubhouse South, Mike oversees the deal side of what we're building: deal intelligence, diligence, investor vetting, and management. He brings the experience, credibility, and operator mindset we want at the table.

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